🍋 Social Media Tools
UTM Link Builder
Build campaign tracking URLs with UTM parameters
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About UTM Link Builder
Generate UTM-tagged URLs for tracking social media campaigns in Google Analytics. Use presets for common platforms or customize all five UTM parameters.
Step by Step
- 1 Enter your destination URL
- 2 Select a preset (Google Ads, Facebook, etc.) or use custom
- 3 Fill in campaign name and optional term/content fields
- 4 Copy the generated UTM URL for your campaign
Tips
- Always use lowercase for UTM values to avoid duplicate entries in analytics
- Keep campaign names consistent across all channels
- Use utm_content to differentiate between ad variations in A/B tests
- URLs over 2,048 characters may break in some browsers and email clients
Frequently Asked Questions
What are UTM parameters?
UTM (Urchin Tracking Module) parameters are tags added to URLs that tell Google Analytics where traffic came from. The five parameters are: source, medium, campaign, term, and content.
Which UTM parameters are required?
Technically only utm_source is required for GA to track it. However, best practice is to always include utm_source, utm_medium, and utm_campaign. utm_term and utm_content are optional for additional detail.